{"title":"Noche de Brujas","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn México, \u003cmeta charset=\"utf-8\"\u003eHalloween on October 31 has its own name. Noche de Brujas opens the season that runs straight into Día de Muertos, and this collection is made for it: calaveras and designs that come alive after sundown.\u003c\/p\u003e","products":[{"product_id":"ketfull","title":"Ketfull","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Ketfull, a striking fusion of movement, color, and symbolism. This design channels the energy of a timeless entity through intricate paisley patterns that flow seamlessly across the garment, creating a layered and immersive visual experience.\u003cbr\u003e\u003cbr\u003eDeveloped with corrosion printing for precision and depth, and elevated through shimmer detailing, the piece captures light and texture in a refined, sophisticated way—delivering both visual impact and artistic complexity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":42320635723956,"sku":"YYCN131910CH","price":63.2,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42320635756724,"sku":"YYCN131910ME","price":63.2,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42320635789492,"sku":"YYCN131910GD","price":63.2,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42320635822260,"sku":"YYCN131910XG","price":63.2,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":42320635855028,"sku":"YYCN131910XX","price":63.2,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":42320635887796,"sku":"YYCN1319103X","price":63.2,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":42320635920564,"sku":"YYCN1319104X","price":63.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Ketfull_ProductImage1.png?v=1775628444"},{"product_id":"el-rey","title":"El Rey","description":"\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing \"El Rey,\" a sleek black men's t-shirt that pays homage to the iconic Mexican mariachi, as envisioned by Guadalupe Posadas. With golden-toned details on the shoulders and sleeves, this design evokes a sense of nostalgia for the great Mexican musicians.\u003cbr\u003e\u003cbr\u003ePrinted with 6 corrosion inks and adorned with golden rhinestones, \"El Rey\" offers a subtle, neutral-toned look that fits any style. This tee blends tradition with modern flair, making it the perfect tribute to Mexico’s musical legacy.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":42431830294708,"sku":"YYCN118010CH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42431830327476,"sku":"YYCN118010ME","price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42431830360244,"sku":"YYCN118010GD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42431830393012,"sku":"YYCN118010XG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":42431830425780,"sku":"YYCN118010XX","price":79.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":42431830458548,"sku":"YYCN1180103X","price":79.0,"currency_code":"USD","in_stock":false},{"title":"4XL","offer_id":42431830491316,"sku":"YYCN1180104X","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/ElRey_ProductImage1_8e49a249-db30-4ef3-9f8b-35f77f3be28f.png?v=1768925107"},{"product_id":"yo-mero","title":"Yo Mero","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Yo Mero, a powerful representation of life and death in perfect balance. The design unfolds through a vivid, multicolored composition that extends across the garment, creating a continuous visual experience filled with movement and symbolism.\u003cbr\u003e\u003cbr\u003eDeveloped with corrosion printing, the artwork gains depth and precision, enhancing its vibrant palette while maintaining a refined, high-impact finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":43465845702836,"sku":"YYCN135110CH","price":44.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43465845735604,"sku":"YYCN135110ME","price":44.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":43465845768372,"sku":"YYCN135110GD","price":44.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43465845801140,"sku":"YYCN135110XG","price":44.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":43465845833908,"sku":"YYCN135110XX","price":44.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43465845866676,"sku":"YYCN1351103X","price":44.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":43465845899444,"sku":"YYCN1351104X","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Ketfull_ProductImage1_2.png?v=1775628534"},{"product_id":"vitrocol","title":"Vitrocol","description":"\u003cp\u003eIntroducing Vitrocol, a vibrant design inspired by the intricate beauty of artisanal embroidery and stained-glass aesthetics. The hummingbird emerges through a composition of vivid color and detailed pattern, celebrating movement, light, and the richness of Mexican artistry.\u003c\/p\u003e\n\u003cp\u003eCreated using corrosion printing with 9 inks on the main design and 7 inks on the sleeve, the artwork achieves exceptional depth and precision. Finished with iridescent and gold rhinestone applications, it adds brilliance, texture, and a dynamic visual glow.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":43858665898164,"sku":"YYD01133NECH","price":72.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43858665930932,"sku":"YYD01133NEME","price":72.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":43858665963700,"sku":"YYD01133NEGD","price":72.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43858665996468,"sku":"YYD01133NEXG","price":72.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":43858666029236,"sku":"YYD01133NEXX","price":72.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43858666062004,"sku":"YYD01133NE3X","price":72.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":43858666094772,"sku":"YYD01133NE4X","price":72.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Vitrocol_ProductImage1.png?v=1775630701"},{"product_id":"el-simbolo","title":"El Simbolo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing El Simbolo, a powerful design inspired by the union of two timeless Mexican icons: the eagle and the calavera. Together they represent pride, resilience, and the cultural roots that define the nation’s identity.\u003cbr\u003e\u003cbr\u003eCreated using full rhinestone applications, each stone forms part of a radiant composition that delivers bold shine, texture, and striking visual presence.\u003c\/span\u003e\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":43858737234100,"sku":"YYC01415NECH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43858737266868,"sku":"YYC01415NEME","price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43858737299636,"sku":"YYC01415NEGD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43858737332404,"sku":"YYC01415NEXG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":43858737365172,"sku":"YYC01415NEXX","price":79.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43858737397940,"sku":"YYC01415NE3X","price":79.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":43858737430708,"sku":"YYC01415NE4X","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/ElSimbolo_ProductImage1.png?v=1773266774"},{"product_id":"petrovksi","title":"Petrovski","description":"\u003cp data-start=\"0\" data-end=\"225\" class=\"\"\u003eIntroducing \"Petrovski,\" a vibrant tee inspired by a doll that embodies the spirit of Mexican folk dance. Every detail reflects tradition, elegance, and joy—turning this piece into a heartfelt tribute to culture and artistry.\u003c\/p\u003e\n\u003cp data-start=\"227\" data-end=\"486\" class=\"\"\u003eCrafted with corrosion printing using 10 water-based inks, the design comes to life through heat finishing and colorful hand-applied stones. \"Petrovski\" is more than a garment—it's a celebration of movement, color, and the timeless beauty of Mexican heritage.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":43898770784436,"sku":"YYD01135NECH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43898770817204,"sku":"YYD01135NEME","price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43898770849972,"sku":"YYD01135NEGD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43898770882740,"sku":"YYD01135NEXG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":43898770915508,"sku":"YYD01135NEXX","price":79.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43898770948276,"sku":"YYD01135NE3X","price":79.0,"currency_code":"USD","in_stock":false},{"title":"4XL","offer_id":43898770981044,"sku":"YYD01135NE4X","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Petrovski_ProductImage1.png?v=1775630533"},{"product_id":"frida-nyx","title":"Frida Nyx","description":"\u003cp\u003eIntroducing Frida NYX, a striking portrait inspired by the legacy of Frida Kahlo, where art, identity, and transformation come together in a bold, expressive composition. The design captures her essence through vibrant color and intricate detail, celebrating her strength and individuality.\u003c\/p\u003e\n\u003cp\u003eCreated using silkscreen with corrosion printing across 8 inks, the artwork achieves rich depth and precision. Finished with embroidered applications on the floral crown and sleeve details, it brings texture, dimension, and a refined artisanal touch.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":43921754292404,"sku":"YYD01160NECH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43921754325172,"sku":"YYD01160NEME","price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43921754357940,"sku":"YYD01160NEGD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43921754390708,"sku":"YYD01160NEXG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":43921754423476,"sku":"YYD01160NEXX","price":79.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43921754456244,"sku":"YYD01160NE3X","price":79.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":43921754489012,"sku":"YYD01160NE4X","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/FridaNyx_ProductImage1_206e0c3c-6e3a-4574-92aa-25bcc677b398.png?v=1775630637"},{"product_id":"a-dorados","title":"A-Dorados","description":"\u003cp class=\"p1\"\u003eIntroducing A-Dorados, a colorful tribute to the eternal love celebrated during Día de los Muertos. Two elegantly dressed skulls gaze at one another with complicity, surrounded by flowers and feathers that honor union, memory, and tradition. Golden tones and ornamental details evoke the brilliance of offerings and the richness of Mexican art, symbolizing love that transcends time and life itself.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted with four corrosion inks for fine detail and contrast, the design is elevated with a shimmer application, adding depth, luminosity, and elegance. 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Representing both the fragility of life and the cycle of renewal, this piece invites reflection on how death gives way to growth. The corn, sacred in Mexican culture, embodies regeneration and hope, even in the face of mortality.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted using 9 bright water-based inks with our corrosion technique, it’s enhanced with transparent gel and a UV effect that makes it glow and shift tones in the dark.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":44063566856372,"sku":"YYD01165NECH","price":49.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44063566889140,"sku":"YYD01165NEME","price":49.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44063566921908,"sku":"YYD01165NEGD","price":49.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44063566954676,"sku":"YYD01165NEXG","price":49.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44063566987444,"sku":"YYD01165NEXX","price":49.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44063567020212,"sku":"YYD01165NE3X","price":49.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44063567052980,"sku":"YYD01165NE4X","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/ElotilloDamas.png?v=1789725110"},{"product_id":"felipa","title":"Felipa","description":"\u003cp class=\"p1\"\u003eIntroducing Felipa, a bold dark design that redefines rebellion through a futuristic digital skull. 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This enigmatic piece is made for those unafraid to stand out, merging edgy innovation with symbolic strength in every detail.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted with full rhinestone application, each stone is meticulously placed to create depth and brilliance, giving the design a striking texture and an unmistakable metallic glow.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":44080351412404,"sku":"YYD01217NECH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44080351445172,"sku":"YYD01217NEME","price":79.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44080351477940,"sku":"YYD01217NEGD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44080351510708,"sku":"YYD01217NEXG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44080351543476,"sku":"YYD01217NEXX","price":79.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44080351576244,"sku":"YYD01217NE3X","price":79.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44080351609012,"sku":"YYD01217NE4X","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Felipa_ProductImage1.png?v=1773630555"},{"product_id":"felipe","title":"Felipe","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing Felipe, a dark and daring design that fuses rebellion with futuristic artistry — a digital skull built from intricate dot patterns, disruptive and timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eExecuted through full rhinestone application, each stone placed by hand, the piece delivers a luminous, dimensional finish that captures attention from every angle.\u003c\/span\u003e\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":44080354590900,"sku":"YYC01554NECH","price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44080354623668,"sku":"YYC01554NEME","price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44080354656436,"sku":"YYC01554NEGD","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44080354689204,"sku":"YYC01554NEXG","price":79.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44080354721972,"sku":"YYC01554NEXX","price":79.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44080354754740,"sku":"YYC01554NE3X","price":79.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44080354787508,"sku":"YYC01554NE4X","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Felipe_1.png?v=1789718483"},{"product_id":"centlacol-metztli","title":"Centlacol Metztli","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing Centlacol Metztli, a bold design that fuses Aztec lunar mystique with modern attitude. 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Drawing from cornfields and the ritual of preparing the earth, the plow cutting into the soil symbolizes effort, sacrifice, and a deep connection with nature. Sweat becomes a mark of dedication, honoring hard work and resilience. Cozy and versatile, this piece is made to move with you through every activity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePrinted using nine corrosion inks and finished with HD gel application, adding depth, texture, and lasting visual impact.\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":44119974248628,"sku":"YYC01462NECH","price":49.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44119974281396,"sku":"YYC01462NEME","price":49.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44119974314164,"sku":"YYC01462NEGD","price":49.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44119974346932,"sku":"YYC01462NEXG","price":49.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":44119974379700,"sku":"YYC01462NEXX","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Arador_ProductPage1.png?v=1768914762"},{"product_id":"la-reina","title":"La Reina","description":"\u003cp class=\"p1\"\u003eIntroducing La Reina, a colorful design inspired by José Alfredo Jiménez’s iconic song \u003ci\u003eEl Rey\u003c\/i\u003e, reimagined as a powerful feminine anthem. This piece honors the woman who sings her truth with passion and pride, living life on her own terms like a timeless mariachi. 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Surrounded by vibrant flowers, the piece radiates joy, fantasy, and creativity.\u003cbr\u003e\u003cbr\u003eCrafted using corrosion printing for bold contrast and fine detail, the design is elevated with rhinestone applications that add shine and dimensional highlights.\u003c\/span\u003e\u003c\/p\u003e","brand":"¡Ay Güey!","offers":[{"title":"S","offer_id":44159206523060,"sku":"YYD01224NECH","price":89.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44159206555828,"sku":"YYD01224NEME","price":89.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44159206588596,"sku":"YYD01224NEGD","price":89.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44159206621364,"sku":"YYD01224NEXG","price":89.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":44159206654132,"sku":"YYD01224NEXX","price":89.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44159206686900,"sku":"YYD01224NE3X","price":89.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44159206719668,"sku":"YYD01224NE4X","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0579\/1088\/6580\/files\/Ti-To_ProductImage1.png?v=1773254652"},{"product_id":"coli-flock","title":"Coli-Flock","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Coli Flock, an elegant tribute to the hummingbird—an enduring symbol of energy, love, and hope in Mexican culture. 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